12 Ways to Use Twitter for Online Marketing
Posted By Larry ~ 15th August 2012
With the rapidly changing face of social media, it isn’t always easy to see how the different platforms fit into a more traditional marketing strategy. This is especially true for Twitter. Even though every business owner I work with knows they need to be on Twitter, very few can actually explain why or what Twitter will do for their business.
If this sounds like you, not to worry… here’s 12 reasons to open that Twitter account today.
- Build a Community
Twitter can help businesses of any type build a community of people who are in their industry, who use their products, who are interested in their services, or who can bring these types of people together.
- Build Credibility
Interacting with people on Twitter provides businesses with a great opportunity to answer customer’s questions, establish your company as the expert in your field, and spread the word about your offerings.
- Share Information
This platform provides a great way to pass on interesting tidbits and share relevant information with the people in your community. This also helps build credibility and establish expertise in the market and amidst your followers.
- Promote Your Products
Quick tweets about product information that link back to product information sheets on your website can spread the word about your products and drive potential customers and other traffic to your website.
- Highlight Company Characteristics
Tweets can be a great way to give followers and fans a peek behind the curtains of your company. Anecdotes and quick quips can give people a taste of your corporate culture and paint a picture of your values.
- Offer Specials
Reward your followers and attract attention by using Twitter to offer coupons, discounts, and special offers that are just for those in your community.
- Give Glimpses
Tweeting provides a great platform to talk about the things that are important to you, your company, your industry, and your customers or clients. These small glimpses can build a connection between your followers and who you are or who your company is.
- Increase Traffic
This platform provides a quick, easy way to attract new blog subscribers, drive website traffic, and deliver people to landing pages.
- Host a Contest
If you are looking to boost business and bring new customers into your business, hosting a contest is a great way to build buzz and twitter is the perfect platform to spread the word and get people participating.
- Hear What People Are Saying About You
Twitter can also help you hear what customers, clients, employees, and others are saying about your company and can be crucial to reputation management.
- Find Out What People are Looking For
There is so much information contained inside the Twitterverse that it can provide valuable insight into what people are looking for and what they are talking about. Discovering the keywords that are currently trending in your industry and for your business can benefit other marketing efforts.
- Gather Intelligence
Gathering competitive intelligence can be easier when you are watching what they are doing on Twitter. You can track how they are interacting with customers, what things their customers are complaining about, and even gain a competitive advantage.
